Regardless of your real estate management experience, the Management Success Modules will offer you new and cutting-edge information to make your Coldwell Banker^® company even more successful.

Just some of what you'll learn from industry experts and your fellow Coldwell Banker managers, broker/owners:

NEW! Please find below all the Management Success Modules to be offered at The Summit:

Can You Work The Formula 4 Success?

M/V+S+C+FB/C+I+E=$$$$$$$$$$$$$$$$$$ – Company success is dependent on the alignment of its performers and leaders as it relates to mission, vision, strategies, competency and feedback.  If you’re not aligned and working the critical formula for success, then you’re not maximizing your organization’s capabilities. This workshop will provide you tools to diagnose your organization’s challenges and provide you some basic tools to begin to work your Formula 4 Success.

Speaker:  Sam Rotella, Coldwell Banker Real Estate LLC 

Create Your Own Customizable Marketing Materials

This session provides an overview of what Merrill has to offer and will walk you through how to use Merrill's Property Marketing Solutions, Custom Marketing Center and Ad Studio. We provide property marketing products with a quick turn time, an easy ordering process and free mailing lists with every order that is mailed.  Ad Studio provides ad templates for your properties that are easy to use and easy to distribute to you magazine or newspaper.  The Ad Studio is free and available to you through Coldwell Banker Works!

Speaker:  Sara Schneider, Merrill Corporation

Improve Recruiting, Retention and Your Bottom Line!

If you believe that recruiting and developing a well-informed workforce are a few of the fastest ways to “grow” your company then this is a session not to be missed!  Terradatum, the industry leader in real estate business intelligence software, will show you how you can build your business by conducting more successful recruiting campaigns based on improved reconnaissance of potential recruits; blending your own operational data with your MLS data allowing you to be more precise in coaching and mentoring of your own agents; and show you how you can discuss market information with your agents at office meetings so that they can be knowledgeable about changes too.  BrokerMetrics™ transforms data into clear, concise and meaningful information so that your management team can make faster, more informed, and better recruiting decisions that show positive contribution to the bottom line.

Speaker:  Mark Spraetz, Terradatum

iPod To iNod- Gap Recruiting! 

A look at Generational Recruiting and Retention

In this rapidly changing world, the talent decisions you make today will impact your ability to compete in the future. This session looks at the four generations in the workforce and explores the strategies to recruit the best and brightest from each of the age groups. How you communicate to the emerging generation gaps could be the difference between attracting top talent and watching it go to your competition. Simply put- communicating effectively to candidates requires understanding the generations that make up today’s workforce.

Speaker:  Dawn Covahey, Coldwell Banker Real Estate LLC

Managing The Agent of Today Has Changed - Have You?

Of all the changes in the real estate industry that have taken place in the past few years, perhaps the biggest change is in the way we manage today’s agent!  With more agents working at home, increased technological knowledge, higher expectations placed on managers and other factors; managing agents in today’s market takes on an entire new dimension.  Discover how to “influence” your agents to greater production, create more of a team atmosphere, increase their support of management and more! 

Speaker:  Rick DeLuca, Rick DeLuca Seminars

Maximize Success In Your Local Market With A Company Value Proposition

Learn how to craft your own value proposition that aligns with the Coldwell Banker Brand through an examination of your company’s strengths relative to your local market.  Participants will go through an exercise to determine the degree of brand alignment, and then create their own company value proposition which can be used to develop recruiting and retention messages as well as materials designed to differentiate your company from the local competition.

Speaker:  Michael Fischer, Coldwell Banker Real Estate LLC

Navigating The Changes In The Mortgage Market

Over the past year we have seen dramatic changes in the mortgage industry.  Understanding how to navigate through the new market can be critical to building a successful real estate business.  In this session, Coldwell Banker^®  Mortgage will provide an insider's view on the latest market updates giving you the tools that you need to succeed in the current market.   You will learn the latest on the Economic Recovery Act of 2008 and how will it affect your business, tips to ensure you and your buyer have a smooth government loan experience, and how to gain a competitive advantage by using creative financing options to sell listings and attract buyers.

Speaker:  Patrick Fleming, Coldwell Banker^®  Mortgage

Power Up Your Profit

This session is not for the faint-of-heart.  If you are serious about your bottom line, then you have to get serious about your productivity.   Come learn some quick and effective ways to boost your DO, EDO, PPP, PSB, and ROR.  It takes highly effective sales associates to create a sustainable bottom line.  But it starts with highly effective managers who know how to use their data to make critical management decisions.  And best of all, a challenged real estate market is the absolute BEST time to put it into practice.

Speaker:  Bill McCullen, Coldwell Banker Real Estate LLC

Revolutionize Your Business Plan!

Develop a forward-thinking plan to conquer any marketplace with these business development strategies. First, create a mission-oriented plan that focuses on outcomes, not “tasks,” which enables your managers and agents to be as creative as possible while focusing on the ultimate company goals. Next, establish the critical company standards of performance by which everyone will implement the plan – and empower managers and agents to make decisions by relying upon your company standards of performance as the proper benchmarks. Lastly, apply our unique “SO-WhaT” approach to uncovering the critical Strengths and Opportunities in your company you can use right away to implement your new business plan. This session breaks your pre-conceptions about what it will take to be successful in the future and prepares your company to thrive in the modern real estate industry!

Speaker:  Craig Hall, Coldwell Banker Real Estate LLC

The Critical Path:  How TV Advertising Drives Web Traffic

To develop a comprehensive marketing plan, search engine marketing and TV Advertising are key vehicles to drive traffic to your websites and phone calls from past and future clients.  Spot Runner has spent the last two years working with real estate professionals to incorporate TV advertising into their marketing campaigns and is now completing their offering with Search Engine Marketing.  Learn about how these two marketing vehicles complement one another and determine if one or both are right for you business as a broker.  The session will take you through the ad options, media pricing, and how Spot Runner works with you to reach your objectives on a budget you set.

Speaker:  Sara Harnell, SpotRunner

The Professional Realtor

The Model T ford isn’t selling any more.  Do your real estate services still revolve around showing properties and doing CMA’s?  Are you still doing two- step, seat-of-the-pants listing presentations, providing taxi service to questionable buyers and giving lip service to technology? This program will examine real estate marketing as we practice it today.  In the process, the agent’s role will become one of providing valuable services that clients will understand and readily pay for.   It’s designed to get existing agents into higher production.   And, those agents who are already doing fairly well can now become tomorrow’s superstars.  Today’s sophisticated buyers and sellers expect their agent to be a communicator, a consultant and a negotiator.  Find out what tomorrow’s REALTOR® is doing today.

Speaker:  Marvin Roth, Coldwell Banker The Real Estate Group

The Yellow Brick Road to Success

Achieving the results you want or expect in today’s competitive market isn’t as easy as clicking your heels three times, is it? Join Sean Carpenter and learn how to harness the skills, talents and individual goals of the individuals in your office to create a common objective, effort and spirit that will lead your office to a magical land of success?

Speaker:  Sean Carpenter, Coldwell Banker King Thompson

Top 10 Tips for Top Producers

If you are interested in moving more listings, putting more dollars in your pocket, reducing post-sale hassles, and saving valuable time in the process, then this is the session you won’t want to miss!   Get the inside track on the best practices of top producing real estate professionals.  Sometimes the simplest changes can have the greatest impact.  Walk away with practical and time saving tools that will increase your bottom line and decrease hassles for you and your customers.     

Speakers:  Jacqueline Patrick and Tammy Hast, American Home Shield