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Please note: Times and content are subject to change.
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Saturday, October 11
8:00 a.m. - 5:00 p.m. Marketing Fall Planning Conference:
Web Optimization Clinic
Scroll down to the bottom of this page for more details.
Sunday, October 12
7:30 a.m. -5:00 p.m. Marketing Fall Planning Conference
Scroll down to the bottom of this page for more details
Monday, October 13 |
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8:00 a.m. - 5:00 p.m.
11:00 a.m. - 7:00 p.m.
11:00 a.m. - 5:00 p.m.
1:00 p.m. - 4:00 p.m. |
Pre-Conference Course: Web Optimization Clinic - Open to all Summit attendees. Scroll down to the bottom of this page for more information.
Conference Registration
Coldwell Banker MarketPlace
Financial Survival/ Opportunity Clinic - Open to all Summit attendees. Scroll down to the bottom of this page for more information. |
| 6:30 p.m. - 8:30 p.m. |
"A Taste Of Tuscany" Welcome Reception |
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| Tuesday, October 14 |
| 7:00 a.m. - 5:00 p.m. |
The Summit Hospitality Desk |
| 7:15 a.m. - 8:15 a.m. |
Networking Breakfast and the Coldwell Banker MarketPlace |
| 8:30 a.m. -12:00 p.m. |
Opening General Session
Host:
Charlie Young, Chief Operating Officer
Coldwell Banker Real Estate LLC
President's Address:
Jim Gillespie, President & CEO Coldwell Banker Real Estate LLC
Keynote Speaker: Bruce Zipf President and Chief Executive Officer - NRT LLC |
| 9:45 a.m. - 10:00 a.m. |
Break and the Coldwell Banker MarketPlace |
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10:00 a.m. -11:00a.m. |
Opening General Session - Part 2
"Value Proposition" Marketing Update
Michael Fischer, SVP, Marketing |
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Panel Discussion
Featured Speaker: Dirk Zeller Raising Agent Production In A Changing Marketplace Dirk Zeller, Real Estate Champions |
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| 12:00 p.m. - 1:15 p.m. |
Luncheon and the Coldwell Banker MarketPlace |
| 1:30 p.m. - 2:45 p.m. |
Management Success Modules I |
| 2:45 p.m. - 3:15 p.m. |
Break and the Coldwell Banker MarketPlace |
| 3:15 p.m. - 4:30 p.m. |
Management Success Module II |
| 6:30 p.m. - 8:30 p.m. |
Closing Night Party |
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| Wednesday, October 15 |
| 7:00 a.m. - 11:00 a.m. |
The Summit Hospitality Desk |
| 7:15 a.m. - 8:15 a.m. |
Breakfast |
| 8:30 a.m. - 9:45 a.m. |
Management Success Modules III |
| 9:45 a.m. - 10:15 a.m. |
Break |
| 10:15 a.m. - 11:30 a.m. |
Management Success Modules IV |
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11:30 a.m.- 11:45 a.m.
11:45 a.m. - 1:00 p.m.
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Break
Town Hall
Jim Gillespie, President & CEO
Coldwell Banker Real Estate LLC
Charlie Young, COO Coldwell Banker Real Estate LLC
Michael Fischer, SVP Marketing Coldwell Banker Real Estate LLC |
| 1:00 p.m. |
Close - Departures |
Attire: Attire for all events is Resort Casual
Financial Survival/ Opportunity Clinic - free once registered for the Summit October 13, 1:00 p.m. - 4:00 p.m. Hyatt Regency Jacksonville Riverfront, Jacksonville, FL
Take advantage of the Financial Survival/ Opportunity Clinic (FSOC), where you will have the opportunity to:
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Have your company’s 2007 P&L statements (or most recent statements covering a full 12 month period) confidentially analyzed by corporate financial experts, summarized in a graphical format and compared to industry financial benchmarks.
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Gain insight into how aspects of office and sales associate performance might be negatively impacting profitability and get ideas on turning that around.
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Explore how desk occupancy, positive bases, profit per side and many other revenue enhancers affect your bottom line.
To register for the Financial Survival/ Opportunity Clinic please contact the Summit/ FSOC Hotline at (877) 428-3123 by September 5, 2008.
The Financial Survival/Opportunity Clinic, Fall 2008 is available on a first come/first served basis for Coldwell Banker broker/owners and senior management personnel.
SOLD OUT Web Optimization Clinic
Saturday, October 11, 8:00 a.m. - 5:00 p.m.
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Monday, October 13 - 8:00a.m. - 5:00 p.m.
The Web Optimization Clinic is a full day, interactive session aimed at helping
Coldwell Banker affiliates optimize their presence on the web.
The Clinic, through presentations and hands on exercises, will focus on three topics. The morning portion will discuss web design and content. This will include a review of the best practices for web design to ensure that consumers are having a positive experience on their sites that brings them back for more. This session will enable attendees to learn about great web design through application.
The next portion will focus on online advertising. Attendees will learn about and discuss online advertising and will cover options for driving traffic to their sites, and tapping into these resources.
The afternoon will spotlight the important topic of Leads Management. Throughout the afternoon attendees, through formal presentation as well as various brainstorm exercises, will be guided on how to effectively monitor and manage leads to ensure they are retained and end up in a closed transaction.
Fall Planning Marketing Conference
Sunday, October 12 - Fall Planning Marketing Conference
Join us for a one-day Fall Planning Marketing Conference, Sunday, October 12, 2008 in Jacksonville, Florida. These interactive sessions have been designed to help you leverage the power of the brand, including:
Coldwell Banker 2009 Strategy & Brand Promise
2009 Campaign Creative, Media Strategies
International Marketing Panel
Emerging Technologies and Web 2.0, by Matthew Ferrara
Delivering on the individual needs of various companies and markets, you will be able to design your own business track opting to participate in several of the following:
· Mapping Your Route to Public Relations Success
· Recruiting Strategies for Today’s Market
· Search Engine Optimization and Proper Ad Planning
· Benchmarking: A Guide to Investing Your Marketing Dollars Efficiently
· Leads Management and Accountability
Marketing conference registration is FREE, although attendees are responsible for transportation, lodging, incidentals and meals partaken outside of the meeting agenda. The Hyatt Regency Jacksonville Riverfront has given us a $149 per night rate, one of the lowest room rates offered at the Summit in recent years. Upon completion of your event registration, contact the hotel to reserve your room today, as room rates will rise to a minimum of $249 on September 5.
M Make plans to join us today and leverage the power of the network.
CLICK HERE to register! This conference is open to marketing directors, broker/owners and managers who may perform the marketing function for their company. This is the perfect opportunity to network and learn first-hand best practices from your fellow Coldwell Banker affiliates.
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